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Search Engine Optimization or Search Engine Optimization is one of the latest online marketing strategies available for those who want to expand the visibility that a company has worldwide. With the vast amount of information that is available all the time on the Internet, it is imperative that the website of a company is well positioned in rankinkg major search engines (Google, Bing and Yahoo).

The SEO aims to increase the presence of a website in search results on search engines, making it much more relevant when looking for certain keywords. This process enhances the increased traffic and visits, once the website becomes the preference of user clicks, thereby increasing business opportunities. The return of the SEO campaign is measurable by implementing a system of metrics for analyzing the website.